cola wars

Tell me why

Pepsi >> Coke

but

Diet Coke >> Diet Pepsi.

PS: Coke is clever. I’m sure all soda companies do this, but when you hold a can of coke so the opening is aligned with your mouth, your hand covers everything but the label. I tried both hands, to see if they’ve also marketed to the lefty crowd. Yep. Perhaps that’s why the two labels aren’t 180* from each other…. try it. Cup your hand like you’re drinking a soda, and the opening in your hand should be just big enough for a label. Sneaky.

~ by Liz on March 20, 2007.